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Baker & McKenzie, Norton Rose, Dentons among elite global legal brands

October 7, 2013

Three global firms who have made their mark in Canada, Baker & McKenzie, Norton Rose Fulbright, and Dentons, have cracked the ranks of global firms with the highest brand equity.

Baker & McKenzie, which has a longstanding office in Toronto, topped the Sharplegal 2013 Global Elite Brand Index for the fourth year running. with a score of 100. No other firm scored more than sixty-six. Norton Rose, which absorbed Canadian law firms Ogilvy Renault and Macleod Dixon, placed seventh with a rating of 46.1. Dentons, which absorbed Fraser Milner Casgrain, ranked 19th with a score of 18.2. Read more . . . 

 

This article originally appeared on the financialpost.com to view the article in its entirety please click the link above.