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Sol Zia Appointed Executive Director of the Calgary Hotel Association

December 20, 2019

Pekarsky & Co is pleased to announce the appointment of Sol Zia as Executive Director of the Calgary Hotel Association.


Sol joins the Calgary Hotel Association after having spent more than 25 years in the hospitality, travel and loyalty industries, where he held a number of senior sales and marketing roles. As the head of WestJet Rewards, Sol led the strategy, analytics, partnerships and program development of WestJet’s frequent guest program, co-brand credit card program and WestJet lounges. He also spent many years as the Associate Vice President, International Business Development at LoyaltyOne, where he focused on developing membership programs across the USA & Asia. Most recently, Sol served as the Chief Commercial Officer of Hubudub (Loyalty) Ltd, the first loyalty platform that rewards members for time spent in the community.


Sol also uniquely brings 10 years of political advocacy experience, gained in both partisan and non-partisan roles in federal, provincial and local municipal politics. He has been able to translate his mastery of data analytics from the loyalty and travel industries to the political realm and has provided consulting services to a number of current political leaders.


Sol is now taking a step back from his political interests and is very excited to be leading the Calgary Hotel Association as its newest Executive Director.


“It is my honour to be appointed as Executive Director of the Calgary Hotel Association. The Association plays a vital role in the health and vibrancy of Calgary’s hospitality and tourism industry and I am humbled to work with such a visionary Membership”, says Sol.


The Calgary Hotel Association is an independent, member-based body dedicating to delivering and maintaining a positive business environment for the hospitality and tourism industries in Calgary through advocacy, investment and collaboration.


Pekarsky & Co is very pleased to have led the Calgary Hotel Association Executive Director search alongside the leadership of CHA Director and Chair of the Governance Committee, Arjun Channa.


Fitting for the holiday season, Arjun comments on the search: “Be generous with your inner gifts, they will be well-received. We simply give the presents we have acquired, letting them go in the awareness that they were never ours anyway. The plutonic pleasure in providing can never be replaced by taking. We have loved working with a caring, efficient and ‘giving’ company as Pekarsky & Co. that brought us our new Executive Director Sol Zia”.


Congratulations Sol, we are sure you will do great things at the Calgary Hotel Association.